Scott Berkun on Ignite

There’s a great article by Scott Berkun in Forbes which neatly sums up the Ignite philosophy. Highlights include:

Meetings, and the presentations that drive them, are boring, slow and rarely effective… most speakers are far from concise. They go on too long and rarely make their points clearly no matter how much time they have.

The solution? Instead of giving them 60, 30 or even 20 minutes, just give them five.

But most professionals, when they learn of these short formats, think it’s a joke. How can executives possibly prune down their 60 minutes of carefully constructed diagrams and stratagems?

The answer is easy. The Gettysburg address can be read in two minutes. If you think clearly enough, you need less time.

January 18 2010

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